A place in the Pun

Just seen Easyjet have created a quirky competition, where they want people to take part and write posters made from their flight destinations to create 'Witty Puns' so I thought I'd have a go!

Ha it is very corny but I did try and keep a trend going by talking a bout Italian food and using only Italian Destinations in the text!


If you think its worthy of a vote please follow this link and do so! http://aplaceinthepun.easyjet.com/puns/130864883477

More Fanta Less Serious!

I took a mini trip this weekend to buzzing lights and big city of London, to be more precise Camden, so I could satisfy my fashion and clothing fix (obsession!)

Me in Camden!

On the way back to Camden station a very nifty PR campaign was being conducted by Fanta. A group of people clothed in bright orange T-shirts with the Fanta logo across the front were shouting ‘More Fanta, Less serious’ in front of a giant Fanta can shaped ice cooler. I immediately took a Free mini can of Fanta, one for my boyfriend and me. As you may already know, there are no bins in London and I came across this in the station:

As you can see from the above picture even passers by that did not get a chance to relish in the free orange fizz, were reminded of the brand for a while afterwards (until the cleaners did their rounds) a very good mini PR campaign in the heat of summer, after my little taster I went straight to the newsagents to buy a full sized bottle (Yum!)

These mini PR campaigns are great to raise awareness for a new product or item. Similarly these campaigns work for brands that are already saturated in the product life cycle that are using PR campaigns to extend its product life:

Product Life cycle

These Strategies help ensure continued awareness of the product and brand, It also can reflect a good image of the brand giving out ‘freebies’ in this instance. Other extension strategies include repackaging a product to keep up to date, Expanding sales abroad, discounting (although not recommended as can de-value a product) and total rebranding, for example Dime bar was re-branded to Daim Bar in 2005.

For small fast consumer goods such as fizzy pop, or edible items such as chocolate or cakes, this strategy of encouraging customers to try tasters of the product can emit product recall and encourages the consumer to buy the product next time they are in a supermarket or shop as the brand has become a fresh image in their mind.

Overall: A great trip to London, and a nice reminder of how much I love orange Soda :)

Hey Bloggers I'm Back!

After a short departure from my blogging activities due to work commitments I am back in full glory to the blogger world! :)

I thought I would share with you this little gem of a guerilla marketing technique used in Germany to promote Sixt car rentals, have to say made me giggle, I think he is saying how he does not like the world but at least Sixt give great deals! so Random but I can see it works, just like the t-mobile guerilla adverts!

And here is the most recent t-mobile ad!:

I think these type of adverts which ingages the public gets good viral advertising going through social media including twitter blogs and facebook and is even better when links are connected to the website! to create more page impressions

overall I think guerilla advertising works well with social media and advertising to gain higher feedback from consumers.